![]() Product management in software development Product marketing manager: responsible for the outbound marketing activities of the product, not development and cross-functional execution.Product owner: a popular role in Agile development methodology, may perform all activities related to a self-encapsulated feature or feature set plan, development and releases.Program Manager, sometimes known as Technical Program Manager (TPM): may perform activities related to schedule, resource, and cross-functional execution.Project manager: may perform all activities related to schedule and resource management.The term is often confused with other similar roles, such as: In the financial services industry (banking, insurance etc.), product managers manage financial products (for example, credit card portfolios), their profit and loss, and also determine the business development strategy. The scope of a product manager varies greatly, some may manage one or more product lines and others (especially in large companies) may manage small components or features of a product. 2.1 Product owner in software developmentĪ product manager considers numerous factors such as intended customer or user of a product, the products offered by the competition, and how well the product fits with the company's business model.2 Product management in software development.
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